Case Study 1 2 3

Miller Homes:
West Midlands ‘tip-ons’.

Charged with finding a unique and attention grabbing way of promoting Miller’s July offer, we came up with the idea of an ‘aid memoire’, in the form of a printed Post-it note on the font page of a selection of local newspapers in the area. This campaign gave Miller enormous standout in a cluttered market, full of similar propositions. Customer tracking indicated that the exercise boosted visitor numbers as a direct result of the tip-on.